this is the story behind the brand

I Lost Everything in 2008… Now I Build Brands That Can’t Be Broken.

As seen in:

from beauty stylist to brand strategist

I’m a Brand Strategist, International Speaker, Bestselling Author of Brand to Bucks, and Founder of The CEO Chick Network.

I started as a shampoo girl in Florida at 15, then became District Manager over a seven-figure salon franchise running 50+ employees and multiple locations. I opened my own full-service salon and day spa… And then 2008 hit.

My husband and I lost homes, businesses, everything — short sales, downsizing, starting over from zero. I’ve cried in the car and still had to figure it out. That’s when I made the shift, hustled my way to celebrity stylist (Sherri Shepherd, Sisaundra Lewis, lead stylist for BET’s Black Girls Rock 2018), and rebuilt with strategy, faith, and island-girl grit that refuses to quit.

That fire is what I bring to every client.

jamaica-born.
brooklyn-raised.

Today I serve global brands like Kajabi, Stan Store, Honeywell, Bloomingdale’s, ForbesBLK, Shopify’s 1MBB, Bold Hold (#1 wig adhesive in the U.S.), Veronica Figueroa (eXp Realty), CleRenda McGrady, Rev. Jesse Jackson’s Rainbow PUSH Coalition… and thousands of entrepreneurs worldwide.

I've been featured on Bravo, BET, NBC, CBS, FOX, Yahoo Finance, Black Enterprise, and Huffington Post. Kris Jenner, Pretty Vee, and Monique Rodriguez (Mielle Organics) have publicly supported my CEO Chick movement, Tina Knowles has reposted me, and Lecrae and Grow With Jo follow my journey — because I don’t just talk branding. I’ve live every level of it.

Let's Work Together

the more i coached, the more i saw the real need: strategy.

Clients started asking about more than products, they wanted to understand how to monetize, build systems, market online, and create something scalable. So I made the leap. I took everything I’d learned in the beauty industry and built the multiple six-figure branding agency that now helps entrepreneurs refine, reposition, and rise.

you’ve built something. now it’s time to scale it.

Here’s what I know for sure:

Your story + your expertise + your faith = an unbreakable brand. But without strategy, it stays stuck.I fix that.

My coaching and programs help founders replace corporate salaries fast, land national TV and brand deals, scale to 7 figures without burnout, and turn their mess into a paid movement.

Whether you’re repositioning your brand, planning a batch content day, or simply ready for a strategy that actually drives revenue, you’re in the right place. I believe branding should be more than a good idea on paper — it should feel intentional, aligned, and built to move your business forward.

That’s why my brand services are designed to go beyond inspiration. They deliver clarity, strategy, and momentum, giving you the tools and confidence to not only show up but to grow with purpose.