top of page
Black Jacket.jpg

Brand Strategist, International Speaker, Author, Entrepreneur, Wife, and Mom to 4 boys, Coleen Otero is the definition of doing it all with STYLE and GRACE! With over 20 years of experience in the Beauty and Branding Industry, Coleen has dedicated her life to coaching her clients to live their best life, both professionally and personally.

After losing everything in the recession of 2008, Coleen was forced to rebuild and rebrand herself in the beauty industry. Before long, Coleen found herself dominating the scene as a sought-after celebrity stylist with VIP clientele such as Sherri Shepherd (The View), Sisaundra Lewis (The Voice), Myesha Chaney (Preachers of LA), and more. In 2018, Coleen snagged the role of lead stylist for BET’s Black Girls Rock, before realizing that her ability to build and curate brands was a gift that other women could benefit from.

Coleen has worked with national brands such as the iconic Rev. Jesse Jackson's Rainbow PUSH Coalition, the #1 Wig Adhesive in the US Bold Hold, EXP Realty's Top Realtor Veronica Figueroa, AllStar NBA Wife CleRenda McGrady, along with many amazing personal brands.

From leading her women's network, CEO Chicks, to teaching branding seminars and  business workshops… her resume speaks for itself! Coleens book, Brand to Bucks was listed as one of Amazon's Best New Sellers in its category and is still selling out today.

This branding expert’s work and products have reached millions on social media engaging followers like Kris Jenner, Monique Rodriguez, April Daniels, Grow With Jo and more. Coleen has been featured on media outlets such as Forbes BLK, Yahoo Finance, Bravo, BET, NBC, CBS, FOX, Madam Noire, Black Enterprise, Girl Talk HQ, Medium, Huffington Post, Orlando Business Journal, and more.

Meet Coleen
bottom of page