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Coleen Otero is the essence and example of servant leadership. As a Brand Strategist, International Speaker, Author, Entrepreneur, Ordained Minister, Wife, and Mom to 4 boys, she wears many hats. With a rich background spanning over 20 years in the Beauty and Branding Industry, Coleen has dedicated her life to empowering her clients to achieve success both professionally and personally.


In the face of adversity during the recession of 2008, Coleen found inspiration to rebuild and redefine herself in the marketplace. Her journey led her to emerge as a sought-after beauty expert, catering to high-profile clientele such as Sherri Shepherd (The View), Sisaundra Lewis (The Voice), and Myesha Chaney (Preachers of LA). The pinnacle of her success came in 2018 when she secured the role of lead stylist for BET's Black Girls Rock. Building a thriving multiple six-figure empire, Coleen recognized that her gift for personal branding could benefit other women. In 2019, she made the decision to retire from her salon chair and focus on her brand agency, Your Branding Xpert, as well as her CEO Chick Community.

Coleen's expertise has garnered attention from esteemed national brands, including Rev. Jesse Jackson's Rainbow PUSH Coalition, the leading US Wig Adhesive Bold Hold, top realtor Veronica Figueroa of EXP, CleRenda McGrady (NBA Wife), Dove Award Winner LaRue Howard, Celebrity Stylist J. Bolin, and The Black In Tulum Community, among others.

Beyond her impressive portfolio, Coleen is the driving force behind the global women's network CEO Chicks. She leads this network, conducts branding seminars, and hosts business workshops, all of which speak to her immense capabilities. Her contributions were recognized by Rolling Out Magazine, which honored her as the Sister With Super Power. Additionally, her book, Brand to Bucks, achieved the status of Amazon's Best New Sellers in its category and continues to enjoy high demand.


The work and products of this branding expert have received widespread acclaim and have been featured in various media outlets, including Yahoo Finance, Bravo, BET, NBC, CBS, FOX, Madam Noire, Black Enterprise, Girl Talk HQ, Medium, Huffington Post, and the Orlando Business Journal, among others. Coleen Otero's influence and impact are undeniable, making her a true force to be reckoned with in the industry.

Meet Coleen
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